This is Fuelling Ambition

Fuelling ambition is the tangible face of our fight against the large nullified conglomerates that dominate the coffee industry. We believe the best way to sell coffee is by showing people how this drink makes you feel. We sell high-octane caffeine induced fuel. Our fuel makes you work harder, look sexier and feel orgasmic. Our coffee is the catalyst for your ideas. Fuelling ambition is for the doers, the driven, the pioneers, the creators. You provide the ideas, we fuel your ambition. Simple.

No, this isn't a petrol station. The problem we face on our ongoing crusade is that the best way to convert the masses is to infect the corporates. Now, unfortunately the big corporations out there can't put 'orgasmic' on the wall. So we created three tiers of our brand. If you're a true ambassador of our 'Fuelling Ambition' then choose Leaded. If you're addicted to the brand but can't scare off the bosses choose Unleaded. If you preach political correctness then choose Bio-Fuel.We promise not to rant, gesticulate or say shit.

Our posters make you more money. If that has not convinced you to embrace a little raunchiness let me explain: You walk into any of the corporate high street chains and what do you see on the walls? Passive faux-Italian images of a basket or some generic model holding a bag of some bullshit. It's formulaic, sterilised and worst of all: Boring. Switched-on people engage with authenticity. So we thought “screw it; let's say our coffee is better than sex, let's tamp well and grind good. Come into one of our 'Fuelling Stations' and learn how to pull.” And people love it! We got millions of watched minutes on our YouTube channel, tonnes of social media feedback with people sharing our posters on Facebook, Twitter, Snapaty Chat and all those other sites the kids are using nowadays. So yeah, there is a method to our madness.

If you sign up for Fuelling Ambition you get the lot: Posters, table talkers, cups, custom wall art, lighting installations and so much more. Our 'Fuelling Ambition - Brand Package' contains everything you need to join the crusade. You have an endless supply to our latest artwork and slogans. We use magnetic inserts for all our wall art so when new posters come along, or seasonal drinks, it's easy to switch it up. We believe in future proofing our brand so once you've signed up you're in for one hell of a ride. If you're brave enough, of course.

Don't worry we understand that not everyone can embrace the unfiltered nature of 'Fuelling Ambition' so we created 'Bio-Fuel.' This is for those that love the ambition but can't put 'orgasmic' on the wall. 'Bio-Fuel' is still the very same attitude and style of our 'Leaded' range while remaining politically correct. This is popular in schools, corporate facilities and nursing homes.

For all you font fanatics out there let me explain: We use Helvetica. Helvetica is the typeface of bureaucracy. Smoking warnings, the NYC subway, even the space shuttle, government documents, street signs and nutritional information us Helvetica. Cool right? No, not really, I hear you say. Well, we use this typeface provocatively: Conveying anti-establishment ideologies through their chosen font. Helvetica is the tangible face of the system. By contrasting this with extreme messages we can create content that people have no choice but to obey. ( At least it's not Comic-Sans ).