We want to see the latest innovations, check out the most up-to-date designs, drink coffees we haven’t tried before and see what’s new in the world of coffee. We want to geekily discuss espresso, milk, machinery and more with other coffee-nerds; to learn to assess and stay in touch. It’s understandable; it’s our business. But we’re not the only ones.
The coffee industry is booming; on an upward trajectory that seemingly must stop soon.....and yet it doesn’t. It’s not just us; people are thirsty and the love affair with coffee is showing no signs of slowing down.
The London Coffee Festival is evidence that not only are more people drinking coffee than ever before; consumers are now, more than ever switched on to the quality of their brew. The public days of The London Coffee Festival are always packed with retail buyers hoping to learn more about coffee and the provenance of their favourite drink. Now more than ever consumers are prioritising the quality and the story behind the beans.